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John 1:4
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MIBF has become a yearly tradition for scores of Filipinos, attended by more than eighty five thousand people in a week with over a three hundred local and foreign exhibitors that showcase thousands of books. The MIBF becomes a more challenging exhibit to pull off every year, especially as we come to the advent of the digital age and new ways of reading. But for as long as the written word thrives in any medium, the MIBF will continue its legacy of promoting the love for reading.
General Information
VENUE
Exhibit Halls 1 – 4, SMX Convention Center, Mall of Asia Complex, Pasay City, Metro Manila
EVENT DATES
September 14 - 18, 2011
EVENT HOURS
10:00 A.M. – 8:00 P.M.
ORGANIZER
Primetrade Asia, Incorporated
5th Floor Accelerando Building,395 Sen. Gil Puyat Avenue, Bry. Bel-Air, 1209 Makati City, Metro Manila
Telephone Nos. (632) 896-0661, 896-0682 • Fax No.: (632) 896-0695
Website: www.primetradeasia.com
PARTNER ORGANIZATIONS
Book Development Association of the Philippines (BDAP)
Asian Catholic Communicators, Inc. (ACCI)
Philippine Booksellers Association, Inc. (PBAI)
Overseas Publishers’ Representatives Association of the Philippines (OPRAP)
ADVERTISING AND PROMOTIONAL EFFORTS
A fully integrated visitor promotion campaign shall be launched by the Organizer to ensure maximum attendance of trade visitors.
Advertising
A tri-media campaign shall be implemented. Print advertisements shall be released in major broadsheets and magazines while radio and television announcements shall be coordinated with the networks.
Publicity
Awareness is created through news/photo releases and feature articles in major newspapers and magazines and plugs in TV and radio stations. Each exhibitor is encouraged to submit articles and photographs of their latest news or products for inclusion in the event’s general publicity efforts.
Special Events
To hype up the fair’s festive and educational atmosphere, exhibitors and sponsors are encouraged to draw up their line-up of special events such as book launchings, seminars and workshops, quiz competitions and educational video screenings in coordination with the Organizer.
Collateral Materials
Posters, billboards, streamers and banners shall be installed in strategic areas to generate greater awareness among the general public. Posters and flyers shall also be supplied to exhibitors for their own distribution to branches and other target areas.
Visitor Mailers/MIBF Informational Kits
Visitor mailers are disseminated to the general public in major public areas. The Organizer shall invite organizations, associations, public and private institutions through formal invitations and fax transmittals. MIBF Kits and Fact Sheets are distributed to potential and existing customers of booksellers and publishers such as various schools, colleges and universities as well as seminaries, congregations, parishes, non-government organizations, government agencies and private institutions.
Invitations
nvitations outlining dates, time and summary of exhibits, shall be circulated to key target groups. Although the Organizer shall provide general event tickets to exhibitors, participating companies may also prepare tickets approved by the Organizer for their own distribution to clients and guests.
Trade Associations
To encourage networking among different organizations, all major trade associations shall be invited to attend the fair.
E-Media Marketing
The Organizer maintains its own website for the book fair: www.manilabookfair.com for announcements and updates relevant to its partner organizations, exhibitors, sponsors and prospective visitors during the event. Visitors may browse through useful information that would entice them to visit the event. Electronic messages are also created for e-mail blasting to hype up interest for the event.
Exhibition Trade Directory
An exhibition directory shall be produced to serve as a comprehensive guide of the event. It shall include pertinent information about each exhibitor, ten (10) lines shall be allotted to each exhibitor free-of-charge. Exhibitors may likewise advertise in the directory at an additional cost.
Exhibit Profile
Arts
Audio/Video
Children’s Educational Materials
Comic/Graphic Novel
Continuing Education Programs
Distance and Online Learning
Education & Training Institutes
Educational Plans
Enrichment Programs
External Degree Courses
General Publishing
Hardware/Computer/Peripherals
Industry Services and Supplies
Industry Training Programs
Intl./Books in Foreign Languages
Language Schools
Multi-Media and Software
Online Book Stores
Open Universities
Printers/Printing Equipment
Professional Dev’p. & Training
Professional/Technical/Scientific
Publishers Technology
Religious/Spiritual/Inspirational
Retailer Services & Supplies
School & Office Supplies
Small Press/University Press
Telecommunications
Training Materials & Equipment
Travel books/maps/globes
Tutorial Services/Schools
Web Design Studios
Visitor Profile
Acquisition Editors/Rights Director
Advertising/Sales/PR Consultants
Bookstore Chains
Critics/Reviewers
Educational/Professional Instructors
Independent Publishers’ Reps
Independent Booksellers
Librarians
Literary and Rights Agents
Online Booksellers
Potential Workforce
Published Authors
Publishers
School Leavers
Scouts
Specialty Bookstores
Students
Teachers/Tutors
Trainers/Consultants
University/College Bookstores
Wholesalers/Distributors
Working Adults
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